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A Guide to Covering Events Live on Social Media: Part One
Real-time is the name of the game in this digital world of ours. Gone are the days when reporters would attend an event, write about it, then filter it through an editor. Current event coverage has to...
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A Guide to Covering Events Live on Social Media: Part Two
Last week we put together a checklist to prepare you for covering an event on-site for a client. This week, we’re going to arm you with some tips to make sure the day of the event goes as smoothly as...
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How to Cope with Information Overload
The internet is a black hole and you’re tasked with finding the most compelling content possible. How do you do this in a realm where the internet keeps getting bigger and more articles are constantly...
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The Latest on Social: Highlights From the #SMWF Conference
This spring a few Moosers from the social team flew to the Big Apple for a three day exploration of the future of social media strategy. At #SMWF, we talked with CMOs, VPs and Chief Digital Strategists...
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A Day in the Life of an Experiential Marketer
The role of an Experiential Marketer is something you can’t really summarize in a single job description. It’s the type of job that requires wearing multiple hats and performing different tasks (or...
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Making An Impact in the Social Space: How to Effectively Reach Your Social...
Reaching your followers in the ever-growing social space is gradually becoming more and more challenging. As social media strategists for brands, we are constantly competing for their undivided...
View Article3 Cardinal Rules for Community Managers
When it comes to social media marketing, there’s a lot to learn.The various platforms and best practices.The analytics and what they mean.The helper tools like Sprout Social and echofon that make...
View Article5 Predictions For Social Media in 2015
Think you know what 2015 holds for social media marketing? We do, kind of. Here are 5 predictions (and hopes) for the new year from Moosylvania’s Senior Community Manager:No More “One Size Fits All”...
View ArticleA Checklist for Successful (and Creative) Email Marketing
Marketing evolves. And typically, creative evolves shortly thereafter. Print went from simple, uninspired product shots with benefits to (if you can find a magazine) idea-laden executions. TV used to...
View ArticleBuilding a Successful Field Team: The Most Important Lesson You’ll Ever Learn...
In the past decade here’s the #1 lesson that I have learned in Experiential Marketing: YOUR FIELD TEAM IS EVERYTHING.Building a successful field team is imperative to meet program objectives and exceed...
View ArticleMembership: An Old Marketing Strategy Transformed to Target Millennials
The idea of memberships isn’t new. We’ve all had a membership to a club, gym or professional organization at some point. Memberships give people a sense of belonging, exclusivity and being a part of...
View Article#Winning Social Media with the 3 E’s: Embrace, Engage, Entertain.
When it comes to social media, one word is crucial and transcends every social platform – engagement. So let’s start with a definition of what it means to engage.Engage (verb):Def. To occupy the...
View ArticleYou’ll Never Believe It. Social Media Has Changed Again.
Authored by Julia Reed & Luke ClarkIf we know anything about social media, it’s that updates, changes in functionality and algorithms are inevitable. As marketing experts, we are challenged to not...
View ArticleBrand Pages vs. Newsfeed ROI: What You Should Really Be Investing In
What’s one thing every social platform has in common nowadays? A Newsfeed. Whether it’s Facebook, Twitter, Instagram, Pinterest, Snapchat, Youtube, Tumblr (does that still exist?) – every social...
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